Preheat oven to 350
Whisk dry ingredients together.
In another bowl, cream the butter and sugar until light and fluffy.
Add the cream cheese and mix well.
Add the eggs one at a time, combine well on low speed.
Add the dry ingredients and mix on low until mixed thoroughly.
Grease an 8" loaf pan well, and pour the batter in.
Smooth it out using a wet silicone spatula.
Bake for 30-40 minutes or until golden brown on top. Toothpick test is great.
If making rolls, do 12 in a greased muffin tin and bake for 20-25 minutes.